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| FOR IMMEDIATE RELEASE February 24, 2005 |
For more information please contact: Jack Healy MassMEP Tel: 508-831-7020 Email: jackh@massmep.org |
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MassMEP Walks Company Through Product Design, Testing and Manufacturing and Quality Processes Boston, MA - The hair care retail market is a billion dollar industry populated with giant corporations with seemingly limitless resources and thousands of different products. So when New Basics, Inc., a five person consumer product design and manufacturing firm in Boston decided to enter the market with a new product, they knew the competition would be stiffer than a head full of hair-spray. Although it is a small company, New Basics doesn't lack anything in the department of innovative thinking and design. New Basics has kept its full time staffing small since its founding and relies heavily on outsourcing most of its engineering and manufacturing to a talented group of contractors. When the company completed the design of its second generation EZcolour™ Hair Coloring Applicator in the Fall of 2003, it knew it had a winning product. But before they could move from the drawing board to store shelves, they needed advice, counseling and guidance in the complex process of molding and manufacturing the new product and conducting initial trials and pilot phases. New Basics management contacted Joe Rizzo, a lead project manager with the MassMEP to help them through this critical product development area. Joe has served as New Basics’ manufacturing advisor and collaborated closely with their senior management team and product design firm. The collaboration has been a success, and just over a year after beginning work with Rizzo, New Basics is projecting sales of EZcolour to reach more than one million units annually. "The goal of the MassMEP is to work with small manufacturers to help them access the means to compete against large-scale and overseas competition and to develop the skills to meet the daily challenges of the manufacturing world," said Rizzo. "When I met with New Basics, they already had a great idea and product design, but they needed guidance in establishing a high quality manufacturing process and systematize their pilot testing of the product." |
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